Direct Selling

Direct selling is a method of marketing goods and services directly to consumers.  This requires a face-to-face interaction with a catalogue presented which is left with the consumer.  This basically requires personal contact with the customer.

Factors to consider before becoming a direct seller:

Identify a product

Don’t sell products that you hardly know or you haven’t tested.  The customer will surely ask you if you are using the product and if you believe that it really works.  Selling an incompetent product will just ruin your reputation as a seller.

Choose the company

Visit the company’s website, attend a demonstration, and then decide from there.

Contact consumer watchdogs

The company’s background is important.  Things will be good to look at, but dig deeper.  The history of the company is important for you to see if this company is a good one.  Talk to others who are in the company and ask about their experiences.  It’s better to investigate now than be sorry later.

Get industry literate

Read literatures about the company.  Find out the number of distributors, average distributor earnings, and distributor dropout rates.  Request for the company’s financial statement over the last five years.

Ask plenty of questions

The one recruiting you should be able to answer all of your questions and if not, call the head office if you feel it is necessary.  Don’t join right away if your questions are left unanswered.  You need to know what you’re getting yourself into.  Don’t allow yourself to be carried away by your recruiter.

Size up the costs

The cost of entry is crucial in joining a direct selling company.  If it costs that much amount of money, how long will it take you to have a return of investment?  This typically includes a sales kit with company information, product samples, and training materials.

Review the return policy

Make sure that the company buys back at least 90 percent of all unsold inventory, sales kit, and materials that are in good condition.

Look into the compensation

Make sure you understand the compensation plan.  The money you earn should not depend solely upon recruiting new distributors.

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