Direct Selling

Direct selling is a method of marketing goods and services directly to consumers.  This requires a face-to-face interaction with a catalogue presented which is left with the consumer.  This basically requires personal contact with the customer.

Factors to consider before becoming a direct seller:

Identify a product

Don’t sell products that you hardly know or you haven’t tested.  The customer will surely ask you if you are using the product and if you believe that it really works.  Selling an incompetent product will just ruin your reputation as a seller.

Choose the company

Visit the company’s website, attend a demonstration, and then decide from there.

Contact consumer watchdogs

The company’s background is important.  Things will be good to look at, but dig deeper.  The history of the company is important for you to see if this company is a good one.  Talk to others who are in the company and ask about their experiences.  It’s better to investigate now than be sorry later.

Get industry literate

Read literatures about the company.  Find out the number of distributors, average distributor earnings, and distributor dropout rates.  Request for the company’s financial statement over the last five years.

Ask plenty of questions

The one recruiting you should be able to answer all of your questions and if not, call the head office if you feel it is necessary.  Don’t join right away if your questions are left unanswered.  You need to know what you’re getting yourself into.  Don’t allow yourself to be carried away by your recruiter.

Size up the costs

The cost of entry is crucial in joining a direct selling company.  If it costs that much amount of money, how long will it take you to have a return of investment?  This typically includes a sales kit with company information, product samples, and training materials.

Review the return policy

Make sure that the company buys back at least 90 percent of all unsold inventory, sales kit, and materials that are in good condition.

Look into the compensation

Make sure you understand the compensation plan.  The money you earn should not depend solely upon recruiting new distributors.

Online Selling

Selling stuff online is not just for stay-at-home moms.  It can also be done by part-time students or even regular employees.  You just need to keep a balance between your work, business, and other aspects of your life.

Here are ways to be a successful seller online:

Pick a design suited for you

Always remember that the design you choose will be the identity of your shop.  Things always need to be consistent in order for customers to easily recognize your shop.  Choose templates carefully.

Be consistent

If you tell your customers that you will be posting photos of items every week, make sure your really do it.  Also, there should be schedule for getting orders and delivery of items.  Customers do not like delays, so if that’s going to happen, inform them right away.

Make your customers happy

False expectations ruin reputation.  Don’t post pictures that are way more different than the actual item.  You may be able to sell the item, but your customer will think twice about repurchasing.  Also, announce a sale of items from time to time so that transactions will keep on going.

Build your reputation

Fulfilling your duties as an online seller is a big factor when it comes to online selling.  When you receive the payment for the item, make sure it will be delivered.

Manage your contacts

It is very essential for you to manage your contacts in case something goes wrong.  Don’t assume that your customers will always check online through Facebook.  Make sure you have their contact info in your mobile phone.  Customers should always be able to reach you and vice versa.